The guys at The Bean Index (TBI), presented me with a problem. They had big ideas, big dreams - but no way to bring this to fruition.
Their vision is to use Coffee as their first catalyst for change. They assume ‘Unlimited Responsibility’ - “Think of it as a mindset. Our inputs, outputs and everything in between are under careful scrutiny to make sure we are always operating in the best interest of the planet and its people.”
I helped them develop a Squarespace platform from which they can begin their vision for change. It is a space to educate coffee drinkers and the wider public alike. A self imposed tax will contribute to their ventures, driven from coffee sales and subscriptions.